Selah had an existing brand identity that was recognized in their market, however, they were in need of a refresh-a "Brand Elevation" as well as style guidelines to keep their growing company uniform and speaking in the same visual language.

The iLab design team implemented intentional and strategic changes to the logo mark and created a brand style guide that encompassed the correct use of the mark with and without text, colors, social media styling, photography, patterns and textures, graphics and more. iLab helped to make this trusted brand visually consistent and engaging so that it accurately represented the great work they deliver to their luxury clients around the world.